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sophie fell

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Featured Book

The Ultimate Beginner’s Guide To PPC: Start Using Google Ads Like A Pro [2024]

The Ultimate Beginner’s Guide To PPC: Start Using Google Ads Like A Pro [2024]

Master Google Ads with Sophie Fell, Director of Paid Media. Learn from her years of experience managing millions in ad spend.

2024

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sophie fell

All New For 2024: Google Ads Templates

Are you tired of the guesswork involved in creating effective Google Ads campaigns? Say hello to your solution: my Google Ads spreadsheets…

Apr 10

A screenshot of Google Ads templates

Apr 10

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sophie fell

I’ve Just Published My Second Book!

‘The Ultimate Beginner’s Guide To PPC: Start Using Google Ads Like A Pro’ has been updated for 2024.

Feb 7

I’ve Just Published My Second Book!

Feb 7

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Better Marketing

How to Master Top of the Funnel Paid Search Advertising

Imagine a world where you could appear on top of the SERP as soon as someone has an issue that your product or service can solve.

Oct 25

How to Master Top of the Funnel Paid Search Advertising

Oct 25

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in
Nothing But PPC

How to Create an Effective Top-of-Funnel Marketing Strategy

Because you can’t drive acquisition without creating consistent and effective awareness.

Oct 14

How to Create an Effective Top-of-Funnel Marketing Strategy

Oct 14

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in
Better Marketing

The Ultimate Guide to PPC Audiences, When & Where To Use Them

How to find, create, and leverage audiences for your PPC campaigns.

Sep 5

The Ultimate Guide to PPC Audiences, When & Where To Use Them

Sep 5

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in
Better Marketing

5 PPC Red Flags To Watch Out For In Your Google Ads Account [2024]

Managing multiple PPC accounts and campaigns can be overwhelming for anyone — whether you’re brand-new to the industry or have some serious…

Sep 2

5 PPC Red Flags To Watch Out For In Your Google Ads Account [2024]

Sep 2

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The Startup

The Best Free Online Qualifications For Digital Marketers [2024]

One of the best (and worst) things about digital marketing is its low barriers to entry. But, with everything moving so rapidly across each…

Jul 26

Lady blowing confetti outside while celebrating her graduation

Jul 26

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in
Nothing But PPC

Why YouTube Is A Must-Have Part Of Your Media Mix In 2024

And how to do YouTube advertising properly.

Jul 9

Why YouTube Is A Must-Have Part Of Your Media Mix In 2024

Jul 9

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in
Nothing But PPC

How To Create A Google Ads or Microsoft Ads Account

Learn how to create Google Ads and Microsoft Ads accounts easily. Get step-by-step instructions, tips, and tricks from Two Trees PPC…

Jul 3

A laptop that says ‘business essentials for advertising’

Jul 3

sophie fell
in
Nothing But PPC

What Is Performance Max & How Does It Work?

With Microsoft Advertising’s latest announcement of Performance Max campaigns being launched globally, and Google’s continued growth into…

Jun 25

An image of a child watching YouTube on a laptop screen

Jun 25

sophie fell

sophie fell

she/her

Book Author

exuberant director of paid media by day; wife, mum of small child & golden retriever at all hours 👧🐕 find me here 👉🏻 https://linktr.ee/sophiefell

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