sophie fell – Medium

sophie fell

she/her

Featured Book

The Ultimate Beginner’s Guide To PPC: Start Using Google Ads Like A Pro [2024]

The Ultimate Beginner’s Guide To PPC: Start Using Google Ads Like A Pro [2024]

Master Google Ads with Sophie Fell, Director of Paid Media. Learn from her years of experience managing millions in ad spend.

2024

Stories

Pinned

All New For 2024: Google Ads Templates

Are you tired of the guesswork involved in creating effective Google Ads campaigns? Say hello to your solution: my Google Ads spreadsheets…

Apr 10, 2024

A screenshot of Google Ads templates

Apr 10, 2024

Pinned

I’ve Just Published My Second Book!

‘The Ultimate Beginner’s Guide To PPC: Start Using Google Ads Like A Pro’ has been updated for 2024.

Feb 7, 2024

I’ve Just Published My Second Book!

Feb 7, 2024

Published in
Better Marketing

How to Accurately Track and Measure Lower Funnel Metrics

Because it’s easy to get distracted…

Jan 12

How to Accurately Track and Measure Lower Funnel Metrics

Jan 12

Published in
Better Marketing

How To Create A Comprehensive Retargeting Campaign To Encourage Prospects To Convert

All the must-know tips, tricks, and tactics to drive action

Dec 7, 2024

How To Create A Comprehensive Retargeting Campaign To Encourage Prospects To Convert

Dec 7, 2024

Published in
Better Marketing

How I Exceeded A Client’s Goal By $3.5M in 5 Months Using Paid Media

A testament to the power of gaining a client’s full and complete trust

Nov 24, 2024

How I Exceeded A Client’s Goal By $3.5M in 5 Months Using Paid Media

Nov 24, 2024

Published in
Better Marketing

Why The Right Bidding Strategy Will Make Or Break Your PPC Campaign

Set your campaigns up for success from the get-go.

Nov 17, 2024

Why The Right Bidding Strategy Will Make Or Break Your PPC Campaign

Nov 17, 2024

Published in
Better Marketing

How to Master Top of the Funnel Paid Search Advertising

Imagine a world where you could appear on top of the SERP as soon as someone has an issue that your product or service can solve.

Oct 25, 2024

How to Master Top of the Funnel Paid Search Advertising

Oct 25, 2024

Published in
Nothing But PPC

How to Create an Effective Top-of-Funnel Marketing Strategy

Because you can’t drive acquisition without creating consistent and effective awareness.

Oct 14, 2024

How to Create an Effective Top-of-Funnel Marketing Strategy

Oct 14, 2024

Published in
Better Marketing

The Ultimate Guide to PPC Audiences, When & Where To Use Them

How to find, create, and leverage audiences for your PPC campaigns.

Sep 5, 2024

The Ultimate Guide to PPC Audiences, When & Where To Use Them

Sep 5, 2024

Published in
Better Marketing

5 PPC Red Flags To Watch Out For In Your Google Ads Account [2024]

Managing multiple PPC accounts and campaigns can be overwhelming for anyone — whether you’re brand-new to the industry or have some serious…

Sep 2, 2024

5 PPC Red Flags To Watch Out For In Your Google Ads Account [2024]

Sep 2, 2024

sophie fell

sophie fell

she/her

Book Author

exuberant director of paid media by day; wife, mum of small child & golden retriever at all hours 👧🐕 find me here 👉🏻 https://linktr.ee/sophiefell

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams